pre-project analysis
brand / market analysis
competitive analysis
style structure analysis
functional audit
style mechanics
metaphor / semantics
name development
slogan development
post support
brand scaling / expansion
adjustment
adaptation of meaning
the entire analytics block
+
style modules and elements
graphical language
forms, graphics and layout
logo and typography
palette and accentuation
analytics block
+
modules / elements
graphic language
forms and layout
logo and typography
palette and accents
business interviewing
brand analytics
competitor analysis
structural analysis
functionality analysis
style mechanics
metaphor / meanings
Р 300, 440, 580, 900, 1200
большой шрифт: 32, 32, 34, 34, 36
малый шрифт: 16, 16, 17, 17, 18
между полосами (зависит от междустрочного): 40, 44, 52, 52, 60
между блоками (между полосами Х 1,5): 80, 75, 77, 77, 90
междустрочное: 1.8, 1.8, 1.85, 1.85, 1.95
ширина поля: 300, 440, 580, 900, 1200
post support
brand scaling
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