DEVELOPMENT OF AN INTERACTIVE BRAND IDENTITY FOR A MANUFACTURER OF CHILDREN'S DEVELOPMENT PRODUCTS

"Aboon" is an international family-owned business that manufactures educational and stylish products for children. In this brand project, I decided to fundamentally redesign the visual part of the brand at the functional level, as well as go beyond the usual design. I managed to develop and implement interactive and game mechanics in most of the corporate identity elements. With such elements, a person can play and interact. Identity at the graphic, semantic and functional level is one big constructor, just like the product itself. Aboon is an identity you can play with! Within the framework of the project, a conceptually / structurally developed corporate identity was developed within the framework of packaging, image, game and gift solutions: the development of a typography and layout system, a logo, the development and implementation of game and interactive mechanics, the development of a color system and their interaction, the development of corporate forms and their variations, elaboration of a unique visual language of the project.