PACKAGING AND brand Identity DESIGN FOR THE PROFESSIONAL COSMETICS BRAND DOCTOR LEVITAS

"Doctor Levitas" is a professional cosmetics brand and a network of clinics from Israel. Eitan Levitas is a premium cosmetologist. The combination of clinics and cosmetology allows us to combine scientific qualifications, innovations and the reputation of a doctor.

Metaphor / slogan: "You are art."
The hidden metaphor in poses and images is levitation. The spelling of the surname coincides with the Latin word "levitas", that is, "levitation". All the goddesses and the feather are in zero gravity, that is, they levitate.

Marketing functionality.
The brand works on the principle of combining images. By placing products of the group next to each other, you get a single image. On the boxes, the goddess is depicted completely. For bottles of 3 products, a system of abstractions has been developed for dividing the image into 3 parts. A single image can be displayed in stores using boxes from both a group of products and 1 product.

Structural task.
The possibility of selling products in sets, groups and as separate products is provided. There are 6 groups in the brand, and the groups consist of different quantities of products: 3, 2 and 1. Five groups for women (goddess images) and 1 unisex group (feather image). The possibility of selling one product from a separate group is also taken into account. The design of such a product uses the upper part of the image, which allows presenting such a product separately from the other products of the group.