DEVELOPMENT OF NAMING AND BRAND IDENTITY FOR A MULTIFUNCTIONAL DIGITAL STUDIO

Flaky Station is a multifunctional digital studio and a training platform for specialists in various fields related to the digital industry. The studio's name was developed taking into account a strong visual link to the dynamic identity and reflects the multi-layered and comprehensive approach to solving problems on the part of the studio, as well as several levels of services and development. The project included naming, a conceptually and structurally developed corporate style within the framework of flexible visual, image and functional solutions: development of a system of layer objects and their binding to corporate style groups (they are also types of activity), creation of a typography and layout system, development and implementation of a flexible visual language with the ability to animate, development of a color system and their interaction, development of corporate forms and their variations and other metamorphoses, development of technical features of the style within the framework of real application.