LOGO DEVELOPMENT AND BRANDING STYLE FOR MOSCOW POWER SHARING SERVICE

"Zaryadka" is a Moscow service for short-term rental of portable batteries. The devices work automatically, all processes take place in a mobile application. Each unit is part of the same network, which allows users to start in one location and end in another. This system is called "power sharing". Charging is a single and universal process for humans and electronics, giving you a boost of energy for the whole day. The duality of the metaphor gave a conceptual and contextual basis for the project implementation. For the project, a conceptual and structurally developed corporate identity was developed within the framework of the corporate and image products, advertising and art components: an expanded logo system with an emphasis on visual navigation, a system of modernized typography, in-house and image products, sets of posters and art, printing and web layout, design of the device and applications.